There’s no better time than the holidays to show your employees and your clients how much you appreciate them. Here are five simple steps to help you craft the perfect email in no time.
Decide on the Audience and Purpose
Before you begin, determine who will be your recipients. For instance, if you’re writing to your team, it will be a bit different than writing to your clients. However, no matter who you are addressing, you’ll probably want to start by expressing your gratitude. After that, you can further refine your message. If it’s to your employees, acknowledging their hard work and dedication is a great place to start. After that, you might tout the many wins you’ve all experienced over the year. If you’re writing to your clients, you might want to share how great your partnership has been recently and that you’re hoping for an even better year ahead.
Keep it Brief
When expressing a seasonal message, less is more. Take time to think through exactly what you want to say. A good way to begin is to write what you want to say imperfectly. Get the thoughts out – it’s okay if it’s too long. Then come back and refine and cut. But be sure to give yourself enough time to do so. Few things are as challenging as trying to write a great message in a hurry.
Personalize Your Message
Craft your message as if you were talking to an individual, as opposed to a group. You don’t want it to be stuffy or overly corporate. Think about what you’d like to hear. Put yourself in the recipient’s place. Even if you feel your audience is more on the formal side, the holidays are the right time to be transparent and real. No one wants to receive a message that feels forced or fake.
Proofread Your Text
This is critical. Read every single word; and do it out loud. This works. Why? When you don’t do this, your brains fills in missing words. When you speak the words you wrote, you’ll instantly discover your mistakes. Imagine sending a holiday message that says, “Season’s Gratings!” Of course, you’d never do this, but this is hyperbole to make a point.
Choose a Clear Subject Line
Straightforward, concise and professional is what you want to aim for. A few simple examples are:
- Sending You Warm Holiday Wishes
- Season’s Greeting From [Company Name]
- Wishing You a Wonderful Holiday Season
However, you can always be more creative and weave in something that happened over the year that will resonate with the audience, something that is specific either to your company’s culture or the culture of your client.
At the end of the year, as crazy as things can get with schedules, parties and shopping, it’s always nice to open your inbox and receive a message that warms the heart. These days, with everything that’s going on around us, it can make a world of difference.
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